Nutrafol vs Hims for Men: What Each Label Lets You Verify

A search for “Nutrafol vs Hims” puts two things side by side that are not the same kind of thing. Nutrafol Men is a dietary supplement. Hims is a telehealth company whose hair catalogue is mostly prescription medicine, plus one supplement: a biotin gummy. This article does not say which one works. It says what each label lets a buyer verify before paying, using the questions this journal has asked of every brand in its forty-label survey.

Every figure below was read on 7 October 2026 on nutrafol.com and hims.com, with one exception that is dated where it appears. Where a brand’s Supplement Facts panel exists only as a picture, the picture itself is linked, because that is the primary source and a reader is entitled to open it.

Are Nutrafol and Hims the same kind of purchase?

No. Nutrafol Men is a dietary supplement taken four capsules a day, while the Hims products most people mean are prescription drugs; the only supplement Hims sells for hair is a one-a-day biotin gummy at 16.00 USD a bottle.

On hims.com/hair-loss, read on 7 October 2026, the hair catalogue is listed as: finasteride from 22.00 USD a month, marked “Rx required” and FDA-approved; a topical finasteride and minoxidil spray from 35.00 USD a month; a finasteride and minoxidil chew from 35.00 USD a month; an Rx hair loss serum from 35.00 USD a month; a spray with ketoconazole and biotin from 39.00 USD a month; the Hair Power Pack from 60.00 USD a month; and, without a prescription, minoxidil foam from 19.00 USD a month and minoxidil serum from 15.00 USD a month. The compounded products on that page carry a disclaimer from Hims itself: they are “not approved or evaluated for safety, effectiveness, or quality by the FDA.”

The supplement is elsewhere, at hims.com/hair-care/vitamins: Biotin Builder, a wild cherry gummy, 30 gummies to a bottle, one a day, 16.00 USD each, offered as a one-time purchase or on a subscription the page describes as shipped every three months.

What that means for the comparison that follows

A drug and a supplement are different regulatory categories, and nothing in this article compares their effects. Finasteride and minoxidil are approved drugs with approved labelling; a supplement is not, and saying otherwise would be a drug claim. So the rest of this page compares the supplement to the supplement: Nutrafol Men, Hims Biotin Builder, and BLOOHAIR MEN, on what each label publishes. The same approach produced the Nutrafol and Viviscal comparison two days ago, and the alternatives survey that started this series.

How many ingredient amounts does each label actually print?

Nutrafol Men prints an amount for 10 of its 24 named ingredients; the Hims Biotin Builder prints an amount for all 10 of its named nutrients; BLOOHAIR MEN prints an amount for all 22.

The Nutrafol Men panel, read on 7 October 2026, numbers ten lines: vitamin A 1,500 mcg RAE, vitamin C 60 mg, vitamin D 62.5 mcg, vitamin E 3.5 mg, biotin 3,000 mcg, iodine 225 mcg, zinc 25 mg, selenium 200 mcg, sodium 10 mg and potassium 20 mg. The remaining fourteen named ingredients are inside two groups that publish a total and no split: Synergen Complex at 1.72 g over six ingredients, and Nutrafol Blend at 575 mg over eight. We counted the same two groups when we read the full Nutrafol Men label.

The Hims panel numbers ten lines and groups nothing: vitamin A 300 mcg, vitamin C 60 mg, vitamin D 12.5 mcg, vitamin E 13.5 mg, niacin 5 mg, vitamin B6 2 mg, folate 667 mcg DFE from 400 mcg folic acid, vitamin B12 6 mcg, biotin 300 mcg and pantothenic acid 2.5 mg, for a serving of one gummy and 30 servings a bottle.

A group total is not a rule broken

Under 21 CFR 101.36, a proprietary blend has to publish the total weight of the group and list its components in descending order of predominance; it does not have to publish a weight for each component. A brand that uses one has broken nothing. It has simply told you less, and the difference shows up the moment you try to work out how much of any single ingredient you are buying.

And on this criterion the 16-dollar gummy beats the 74-dollar supplement

That is the uncomfortable sentence of this article, and it is the true one. On completeness of disclosure, Hims Biotin Builder scores a full dial and Nutrafol Men scores 42 per cent. It is a much smaller formula, which is the next question, but every nutrient it names carries its own number.

How many milligrams can you attribute to one named ingredient?

Per daily serving: 93 mg on Nutrafol Men, 84.0 mg on the Hims Biotin Builder, and 1,958 mg on BLOOHAIR MEN.

Nutrafol Men delivers 2,388 mg a day in total. Of that, 93 mg sits against eight named actives — the ten numbered lines minus sodium and potassium, which we exclude here as we did in the Viviscal comparison — and 2,295 mg sits inside the two groups. Those 2,295 mg are real milligrams that a buyer really receives. What is missing is the split, not the material.

Hims Biotin Builder delivers 84.0 mg a day, every milligram of it attributable, because there is nothing to attribute it to but ten named vitamins. BLOOHAIR MEN delivers 1,958 mg, all of it against 22 named lines, which are set out in full on the supplement facts page.

What Figure 1 deliberately does not say

It does not say that a bigger block is a better product. One gummy is a small dose by design, and a brand is not hiding anything by selling a small dose. The figure measures one thing only: how much of what is in the bottle can be traced to a single named ingredient on the label.

Where does each company put its Supplement Facts panel?

Nutrafol puts its panel in an image behind a control, Hims puts its panel inside a photograph of the bottle, and BLOOHAIR MEN puts its panel in selectable text on the page.

On the Nutrafol Men page the panel appears after clicking “View Supplement Label”, and what loads is label-men-spu.jpg. On the Hims page there is no panel at all in the page text: a string search of the served HTML on 7 October 2026 returned the words “Supplement Facts” zero times, and no milligram or microgram figure for the product itself. The panel is legible only by enlarging the second product photograph, the back of the bottle, which is where the ten amounts quoted above were read.

Why this criterion is the one that cost us most to adopt

Because our own product failed it first. When this project ran its opening survey, our panel existed only as an image, and we published our own failing score before we fixed it. That is the reason the criterion is on the list at all, and the reason it is not quietly dropped when a competitor happens to pass something else.

What a screen reader gets from a photograph

Nothing. An image of a panel is not text, so a screen reader, a price comparison tool and an answer engine all see an empty space where the amounts should be. Three brands here, and only one of the three panels can be selected, copied or read aloud.

How much biotin is in each one, and how much is a daily value?

Hims Biotin Builder has 300 mcg of biotin, which its own panel gives as 1,000 per cent of the daily value; Nutrafol Men and BLOOHAIR MEN both have 3,000 mcg, which both panels give as 10,000 per cent.

The reference daily value for biotin is 30 mcg. The NIH Office of Dietary Supplements sets adequate intake for adults at the same 30 mcg and notes that the evidence for supplemental biotin and hair is thin. The Hims FAQ on its own product page makes the same point, observing that some high-dose supplements carry 5,000 or 10,000 mcg and pointing the reader back towards adequate intake.

Our 3,000 mcg is one hundred times adequate intake. We say on the supplement facts page that this is a category dose rather than a dose established by research, and it stays there whether or not a competitor is cheaper on the same line. On this one number, the Hims gummy sits a great deal closer to the reference value than either of the other two.

All three brands publish the blood-test note, and that is worth saying plainly

The FDA has warned that biotin can interfere with certain laboratory tests, including troponin, in its safety communication. Hims publishes that warning in the FAQ of the product page itself, read 7 October 2026. Nutrafol publishes it in its help centre, read 5 September 2026. BLOOHAIR MEN publishes it on the product page and in a dedicated article. Nobody loses this row, and a scoring system that never lets a competitor win a row is not a scoring system.

What does each one cost for 30 days at renewal?

16.00 USD for the Hims Biotin Builder, 59.32 USD for BLOOHAIR MEN with shipping, and 74.67 USD for Nutrafol Men — which makes the Hims gummy by a wide margin the cheapest of the three.

Product	30 days at renewal	Plan read	Shipping
Hims Biotin Builder	16.00 USD	30 gummies, one a day	No charge printed on the page
BLOOHAIR MEN	59.32 USD	90-day plan, 164.97 USD a cycle	12.99 USD a cycle, included above
Nutrafol Men	74.67 USD	3-month plan, 224.00 USD a cycle	Free
Nutrafol Men, monthly	79.00 USD	Monthly subscription	Free

What that table leaves out, and should not

Nutrafol ships free on every plan and we do not. Their subscription also carries services ours has no equivalent of: coaching, a hair mineral analysis, a Headspace subscription, an app and a six-month guarantee. They sell a one-time bottle at 88.00 USD for a buyer who will not subscribe, and we sell no one-time bottle at all. Their label carries the NSF Certified for Sport mark; ours does not, and our certificate is for the plant, which is certified to NSF/ANSI 455-2, not for the formula. And no controlled trial has tested the BLOOHAIR MEN formula, and none is currently commissioned. The full plan-by-plan arithmetic, shipping included, is in the renewal price comparison.

How many verifiable milligrams does a dollar buy?

At those prices and those panels: 1.2 mg a day per dollar on Nutrafol Men, 5.3 mg on the Hims Biotin Builder, and 33.0 mg on BLOOHAIR MEN.

The arithmetic is 93 divided by 74.67, 84.0 divided by 16.00, and 1,958 divided by 59.32. It is the same metric introduced in the Viviscal comparison, and it answers a different question from “what does a month cost”. It asks how much of what you pay for arrives as a number you can hold the label to.

The caveat that has to travel with this number

Milligrams are not benefit. A milligram of hydrolysed keratin is not a milligram of biotin, and a bigger total is not automatically a better product — this journal has argued the opposite in print, because padding a label with cheap mass is an old trick. The 2,295 mg inside Nutrafol’s two groups are real milligrams that a buyer receives; they are simply not divided up. And 84.0 mg of named vitamins for 16.00 USD is, on this measure, four times better value than Nutrafol Men. The metric measures disclosure against price, nothing else.

What can you check on BLOOHAIR MEN that you cannot check on either?

Three things: the whole panel as selectable text on the page, a standardisation figure on 9 of the 10 botanical extracts, and a certificate of analysis for the batch that is actually in the bottle.

The panel is on the supplement facts page and on the product page as text, not as a picture. Nine of the ten extracts carry the figure that makes a dose mean something — saw palmetto at 45 per cent fatty acids, grape seed at 95 per cent OPC, turmeric at 95 per cent curcuminoids, ashwagandha at 5 per cent withanolides, black pepper at 95 per cent piperine — and fo-ti, the tenth, is published without one, because it is not standardised. On the lab tests page there is the finished-product certificate of analysis for lot 0125269, ingredient by ingredient with the method and the measured result, and the allergen report from Contract Testing Laboratories of America dated 19 December 2025. Fish is declared in clear, because 250 mg of hydrolysed marine collagen is in the formula by design.

None of that says the product works. It says that a hostile reader can check every number on this page in about thirty seconds, without taking our word for anything — which is the only claim BLOOHAIR MEN makes that a competitor cannot copy by writing a better sentence.

Frequently asked questions

Is Hims the same kind of product as Nutrafol?

No. Nutrafol Men is a dietary supplement. The Hims hair catalogue read on 7 October 2026 is mostly prescription medicine — finasteride from 22.00 USD a month, compounded sprays and chews from 35.00 USD a month — plus over-the-counter minoxidil and one supplement, the Biotin Builder gummy at 16.00 USD a bottle of 30.

How many ingredient amounts does Nutrafol Men print?

Ten, out of 24 named ingredients, read on the Nutrafol Men panel on 7 October 2026. The other fourteen are inside Synergen Complex, which publishes a total of 1.72 g over six ingredients, and Nutrafol Blend, which publishes 575 mg over eight.

Does the Hims biotin gummy use a proprietary blend?

No. Its panel names ten nutrients and prints an amount for all ten, with no group total anywhere. The amounts are legible only in a photograph of the bottle, because the product page itself contains no Supplement Facts text.

How much does each one cost for 30 days?

Read on 7 October 2026: Hims Biotin Builder 16.00 USD for 30 gummies; BLOOHAIR MEN 59.32 USD a month on the 90-day plan with shipping included; Nutrafol Men 74.67 USD a month on the three-month plan with free shipping, or 79.00 USD monthly.

Which of the three publishes a certificate of analysis for the batch?

One. BLOOHAIR MEN publishes the finished-product certificate of analysis for lot 0125269 on its lab tests page, readable without contacting the brand. Neither the Nutrafol Men page nor the Hims Biotin Builder page published a batch certificate on 7 October 2026.